In Mastering Machine Intelligence, Google Rewrites Search Engine Rules


A good read.

TechCrunch

Editor’s note: Peter Yared is the CTO/CIO and Cameron Olthius is the VP of Search for CBS Interactive, a Comscore Top 10 Internet destination. 

Google has produced a car that drives itself and an Android operating system that has remarkably good speech recognition. Yes, Google has begun to master machine intelligence. So it should be no surprise that Google has finally started to figure out how to stop bad actors from gaming its crown jewel – the Google search engine. We say finally because it’s something Google has always talked about, but, until recently, has never actually been able to do.

With the improved search engine, SEO experts will have to learn a new playbook if they want to stay in the game.

SEO Wars

In January 2011, there was a groundswell of user complaints kicked off by Vivek Wadwa about Google’s search results being subpar and gamed by…

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